3 Things to Do if You’re Getting Bad Reviews in Your Salon
No salon owner wishes for clients to leave their premises dissatisfied. Even worse is having a client leave negative reviews of your salon online. The result could be devastating for your business. So what do you do when someone makes unpleasant comments after being dissatisfied by your service?
Once you become aware of negative reviews on your website or social media page, acknowledge straight away. This shows you care about customer loyalty and helps minimise the amount of damage the comments may have. Then take measures to address the complaint so that a similar situation doesn’t occur. That might mean revamping and choosing to buy new equipment like hairdressing scissors to boost service quality, for instance.
The temptation to defend your business can be strong, especially when you feel that the comments are unfair. But resist that as much as possible. Instead, be professional and respond to the client as respectfully as possible, demonstrating that you sincerely empathise with them. Invite them to return to your salon, so you can do something to make it up to them.
Learn from the Review
See the positive side of the complaints and use them to strengthen your business. Negative reviews are, in fact, better than no reviews at all. They help you see how your business is doing and what you need to do to improve. You need to encourage your clients to review you regularly, so you can address any issues before they get worse.
Online write-ups about your business can have a powerful influence on how potential customers perceive you. By knowing how to deal with these write-ups effectively, you can make sure that they make your business stronger.