What Should be in Your Online Market Research?
Before making the next big step, businesses plan carefully to make sure that the strategies they choose are the best options available. When launching a new product on your site, for instance, you need to know if it will be a hit to the current market. This is where market research is useful. It helps you focus on the goals of your business, while keeping your plans relevant to your market.
Moz.com, SearchEngineJournal.com, and Truelogic.com.ph agree that search engine optimization consulting is one of the ideal ways to get a thorough market research. If you’re planning to hire an SEO company, here are some examples of what should be in it:
The Methods Used
There are two types of data: primary and secondary. Primary research is information coming directly from a source, like your potential customers; while secondary research involves studies, reports, and statistics from official sources, such as government agencies and trade associations. Both are important and usually go together because they let you see the big picture and be closer with your target audience.
Collected data may differ depending on the methods used, so digital marketing companies try to maximize what they can to avoid bias and achieve accurate research for their clients.
Audience and Brand
An online market research should include what drives potential consumers to your site, including the factors that make them leave. Is it because of the design, the content, or the accessibility? With market research, you’ll find out if your site needs a major update or not. This is where you can also find user profiles according to lifestyle, personality, income and many other factors, which could help you determine consumption patterns and brand loyalty.
When making decisions for your site, make sure that you have the necessary data to back up your plans. You have to know if your plans are feasible, so they’ll work out successfully and help your business grow.